The Importance of an Email List

The importance of an email list must be considered for a successive blogger. For one to create a blogging email list, the aspect of internet marketing is key. Internet marketing is a marketing field that uses tools and resources to sell goods and services and in this case blogging. There is no hard and fast rule to setting up an email list other than:

  • Getting a good email marketing service-this means you need to send one message to lots of people all at once.
  • Creating a sign up form on your blog site-it needs to be obvious and not hideously ugly. If your site doesn’t have a clear opt-in form, then you are missing out on a lot. It’s advisable to have a self-hosted blog.
  • Offering something for free- this for instance can be an eBook or a free article series or whatever your readers find valuable. In other words, it’s a way to reward subscribers with something other than just your regular content.
  • Stat emailing your list something new at least once a week- the point to note is that you should not overcommit to a frequency of let’s say once a day.
  • The final step is to ask your readers to share- people will want to share your content if at all it clearly adds value into their day to day routines.

In addition, capturing the reader’s attention is of so much importance because they may form a small niche of very specific interested parties, if you as a blogger, are able to hold on to that specific audience then it’s evident that you will hope to predict the number of readers that will consider reading your articles.

The email subscribers are more relied on because they agree more on the articles and are willing to be updated on any new information at the time the blogger specifies. Emailing is known to be a way in which a person is able to communicate privately with the other party, so when it comes to blogging the same applies. It is powerful in that its personal, the blogger owns the email and the level of privacy is still maintained as earlier mentioned. Privacy is a very key aspect when it comes to emailing. Your audience can be able to communicate privately whether positively or negatively depending on how they understood your article from your blog site.

With this form of communication, it’s able to know if your blog is working or still needs a lot to so as to stabilize. With emailing, a blogger can confidently pass out a readers survey and possibly you may not get a hundred percent response of which in turn helps you to re-target the disagreeing audience or rather those that didn’t respond to your survey. In so many other locations where you advertise your article, you might come across anger and discontent from those who see you self-promoting on a regular basis.

To avoid this, one can segment the audience by filtering those individuals that are in disagreement by certain topics in your article that they respond to. By doing this, a blogger has a higher chance of success in attracting the right people to the right places.

With that all said, there are drawbacks with mailing lists. Setting up a list can be a science. The list requires a fair amount of tweaking. It’s not recommended to send out too many live environment tests otherwise you might upset your mailing list subscribers. Another drawback is that getting an audience may be difficult. With a blog, the audience are not tied to your site in whatever manner. They may decide to dig in or dig out when they want or when a passer-by becomes a subscriber their attitude changes and they will bring with them some exceptions.

Content — Which is which?

The first step to getting a leg up on the competition is to have solid and smart content plan in place. Content marketing helps business prepare and plan for reliable and cost effective sources. Content will help attract leads, educate your target prospects and also generate proper awareness for your brand.

There are several ways to create a content marketing plan for your blog.

Goal definition- why does your blog exist? Before you can dig into the strategy of your blog you need to clearly articulate its underlying purpose. After defining the purpose of your blog ask yourself, what’s the aim for developing this plan? Why do you want to produce solid content and create a content marketing plan? What content supports the purpose of my blog? Before you begin to plan, you have to identify your goals. If you can answer these questions with clarity and put them together into one defining statement, you can create a powerful anchor for all future blogging decisions.

Conduct buyer persona research – for a successful plan, you first need to define the audience that your content is targeting. This is crucial as it will guide on producing relevant and valuable content that they will be interested to read and convert on. After defining who your customer is, there is need to go ahead and research on their behavior so you can adapt and tailor blog content for their biggest interests, challenges, and curiosities. Yes I know this kind of research is expensive, but if you want to bootstrap it, you should go on with it. There are many places you can start the research like, question and answer forums, social media, blog comments to name just a few. Work towards your customers trust. If you discover the information your customer want and provide that information on your blog, they will likely start to trust you. This trust gains momentum and before you know it, the trust relationship will make your customer keep on coming back and probably who know they might bring their family and friends with them.

Content audit – conduct a content audit of your biggest competitors which of course you know at least the top five of them. You don’t want your customers seeking and buying information from your competitors, but they sure will if they provide the information that your customers need and it’s not on your blog. Check and review their content, repackage your content if need be and figure out what you can do differently in the upcoming content and set new goals to reach.

Decide a content management system-which key words are you targeting? Keywords let search engines understand what your content is about. When a customer searches for a phrase you want them to find it in your blog, right? This means you should know what your potential customer will search for. Find out the keywords they frequently use to type in to search engines and include them in your posts.

Brainstorm content ideas- this is where you start coming up with ideas for your content. You can use some tools like hub spots website, CoShedule and other sites that can help you see where you are with your marketing. You decide what to write, this should be unique content or a unique way of doing the usual. Brainstorming can generate lots of ideas. This stage you make a decision on what subject you want to talk about. There are also several formats you can create your content such as E-books, Blog posts, templates and many other.

Distribution platforms- where will your content be distributed? Writing quality blog content is a great start towards running a successful business blog, however, the hardest part is getting that content discovered out there and turning your platform into an authority. Creating well researched topics on your blog can be time consuming. A tactic I found helpful is repackaging your blog content. Using the same content- the ideas, structure, research- in a different form. This will make you reach a wider audience than before.

Finally publish and manage your content- your marketing plan should go beyond the types of content you will create and also how to organize them.